Juice, Joe Hertler & the Rainbow Seekers
With seven distinct personalities, Juice distills rock, r&b and hip-hop into a signature sound with a flavorful kick of electric violin, rich harmonies, honest lyrics, and festival-worthy choruses.
“There are so many colors when we play,” explains Ricciardulli. “The chemistry is there in the studio and on stage. When we play to a crowd, it’s all organic. The reactions… the faces… the experience, what you see is what you’re getting, people know that they can tell. We’ve learned to listen to each other and to what the music has to say. At the same time, we channel our youth, there’s no bottling that up. We’re always searching for something tangible our listeners can thoroughly feel at the core of the music. We’re trying to create an atmosphere much bigger than the seven of us on stage.”
It was evident from the band’s beginnings that this collective potency could contribute to something far greater and truly different. After meeting as freshman at Boston College, Juice became unified upon winning their school’s “Battle of the Bands” in 2014. Soon after, things got serious.
Through constant gigging Juice honed their live performance, displaying an original raw energy. Soon, Juice went from frequent gigs at the city’s famed Middle East to selling out East Coast hotspots such as Brighton Music Hall, Mercury Lounge, Rockwood Music Hall, and more. Releasing their full-length debut in 2016, the band landed a viral hit in the form of “Gold,” which popped up on countless “Discover Weekly” playlists and cracked over 386,000 Spotify streams without any traditional promotion.
Hitting Summerfest Milwaukee for the first time in 2016, Juice impressively won the grand prize at the festival’s Land The Big Gig Competition. Graduating from college a year later, the musicians returned to the annual festival and opened for pop juggernaut DNCE.
Along the way, they carefully sharpened their style, merging virtuosic musicianship and vivid songwriting. “The hardest question for us to answer is always who do we sound like. We have so many influences from so many different places. When it all falls together, we end up with songs that are honest, songs that we love, songs people remember…but songs that don’t sound like anyone else” explains Michael.
“It’s a combination of so many things,” says Rami. “Everyone has their own impression, first you might hear the violin, then the soulful, dynamic vocals, and then the melody-driven guitars, all of which is anchored by our prominent rhythm section.”
About Joe Hertler & the Rainbow Seekers
Joe Hertler & The Rainbow Seekers will make a sprightly young groove doctor out of anyone. With spectacular energy pulsating from every member of the band, the Rainbow Seekers could illuminate the very chambers of Heaven. Lead singer Joe Hertler splashes through lyrical puddles of golden rain, leaving his audience wearing flowery crowns and bubbling smiles. A ride on the Rainbow will take you across the mountains of Motown, through the fjords of folk, over the archipelagos of Americana, and—at last—into a funky firth, where only the fiercest of friendships can be found.
The Rainbow Seekers began their quest beneath the fingertips of songwriter Joe Hertler. Bassist and producer Kevin Pritchard, recently thawed from an extremely rare prehistoric groove glacier, discovered the forlorn Hertler in a twinkling, mysteriously fortuitous place called The Quilted Attic. Alongside legendary glacier-hunter Rick Hale—who would later spend decades forging a drum set from pure, white-hot, ancient stardust to mark the occasion—Pritchard changed the world: He wrangled Hertler into musical collaboration. And the lonely little songsmith, it turned out, was not quite as alone as he seemed: With him came the irresistibly sexy blues guitar prodigy who is now known to the world as Ryan Hoger.
The core of the Rainbow was thereby established, and it didn’t take long for the Rainbow Seekers to continue their expansion. Multi-instrumentalist and notable auxiliary percussion maestro Micah Bracken journeyed from the bowels of Atlantis when he heard tell of the Rainbow, and the earth trembled as saxophonist and all-around bad ass Aaron Stinson descended from Olympus on a golden rainbow of his own. Then came Stinson’s little-known winged companion from the Far East, the debonair violist Joshua Barber Holcomb—When he saw the pure, unadulterated joy the Rainbow Seekers sprinkled on every crowd they happened upon, he had no choice but to join them on their quest.
As you’ll know if you’ve seen the band, seeking the proverbial Rainbow is all about the live performance. “The live show is the purpose of the band. This is why we make music. Playing music is a symbiotic process, and without a crowd it is just a bunch of guys jamming,” says Hertler. “We believe that performance is not a High Art operation, and that you should do anything you can to ensure that the crowd is having a good time. From piñatas to confetti, to fog, to flowers, to drum solos, to strobe lights, to Thor, to sword battles—literally anything goes.”
If you’re still reading this, at least one thing is true: The Rainbow Seekers have been waiting for you. If you’ll only let them, they will shake the dust from your wildest expectations. They will roar into your life with rapturous frequencies, exuberant tone, and a joyfulness of purpose that has truly become a rare sight on stage. Join them in their celebration, and they will take you on a never-ending journey to a place you’ll never be able to describe in words.